The 10 most frequent mistakes when measuring with Google

Analytics Leave a Comment / Digital Analytics / By Daniel Urrutia / May 23, 2019 One of the most curious things that we find in our web analytics agency is the ease with which serious errors are repeated when measuring a website . For this case there is an old saying that today comes in handy: “The creique and the penseque are brothers of the In the world of web analytics implementations we have seen many things, others have been told to us and others we have personally suffered (I will not clarify which ones, out of modesty). Fortunately, once you are aware of these blunders, they become part of a basic checklist that anyone with a minimum of interest should take into account in order not to fall into the most gargantuan errors that occur in web measurements.

Index of contents The top 10 of I thought that putting the

Google Analytics code on the web would measure everything I thought that installing the Google Tag Manager code was enough I thought that after putting Google Tag Manager there was no need to remove the Google Analytics code I thought that the measurement of my web was well done Norway Phone Number I thought after putting a payment gateway on the web there was nothing to do in Google Analytics I thought that I could put in Google Tag Manager a script that I found on the internet I thought that with email marketing campaigns you don’t have to do anything in Google Analytics I thought that Google would give me the demographic data of the users for nothing I thought that with a filter I would improve the measurement of Google

Analytics I thought that the developer who made my website

Norway Phone Number

could give me access to Google Analytics conclusion The top 10 of «penseque. Here are the 10 most common “thinks” in measurements with Google Analytics. I thought that putting the Google Analytics code on the web would measure everything. The client asks you to analyze the data of his ecommerce and catalog downloads, and you. Have to tell him that his Analytics does not measure transactions if. He does not implement them, and neither does he measure downloads , nor the. Objectives (unless they are urls), because You haven’t done any implementation… Ah, but… isn’t that given by Google Analytics? Yes, but only if you implement it. How to avoid it : Do a basic audit of the account and let the client know what their Analytics measures and what it doesn’t. I thought that installing the Google Tag Manager code was enough

This applies to some clients, with alleged marketing knowledge. Who ask you to generate a Google Tag Manager code for a new site, which they already take care of, because they already know how to put it on their own in the WordPress template. A month later they protest because Google Analytics is empty … They didn’t put a single tag inside Google Tag Manager! How to avoid it : Whenever a code is generated from Google Tag Manager, request notification when it is implemented, and check with the Chrome Tag Assistant extension if the code is working and that it is not empty. I thought that after putting Google Tag Manager there was no need to remove the Google Analytics code Usual case. There are people who, after hearing the wonders of Google Tag Manager.

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