Are you looking for starters or young professionals ? Then recruitment and selection via social media is the way to reach this target group directly. TikTok certainly offers excellent opportunities for recruitment and employer branding . In this article I’ll show you how to use TikTok and give you 5 useful content tips to get started.
Does your organization still use standard job descriptions on LinkedIn or Indeed? Is every candidate still approached with the phrase, “Are you looking for a new challenge?”. In the rapidly changing job market, in which candidates often have a choice of jobs, this probably won’t get you very far.
Connect with the new generation
When you post a vacancy, you often know who you are looking for. Therefore, tailor the platforms to your intended candidate. Although it is often thought that the target group of TikTok mainly consists of young users, more and more (young) adults are also finding their way to the popular platform. According to the National Social Media SurveyNewcom’s largest group of users in 2022 will be people between the ages of 20 and 24. Closely followed by users Bahamas Phone Number aged 40 and over. The youngest group, with an age between 15 and 19 years, only follows in third place. This makes TikTok the perfect platform for promoting entry-level positions, traineeships and internships.
Generate more visibility for your vacancies on TikTok
An additional advantage of TikTok is the extra visibility you generate with it. When you advertise on job sites such as Indeed or Monsterboard, you only reach people who are currently looking for a new job. By properly mapping out your organization via TikTok, you create brand awareness among a much wider group and potential candidates will recognize you. You may also tempt people who are not looking for a new job but find your vacancy interesting enough to apply.
Creating brand awareness requires more than posting one or two videos. So make sure that your organization is going to create good content. This really doesn’t always have to cost a lot of time and money. Editing videos is quick and easy on TikTok. You can also use handy free apps such as Inshot or Capcut .