How to boost sales based on buyer context?
The purchasing decision goes beyond the benefits that companies provide to consumers. We must understand that the value proposition resides in […]
Digital marketing
Digital marketing
How to align marketing and sales to achieve business goals?
In previous posts, we have talked about the benefits of setting joint goals between marketing and sales departments: effective feedback for both
Digital marketing
Innovation processes: expectation vs. reality
Today, we are witnessing how innovations, not only in a technological sense, but in all areas of modern society, are
Digital marketing
Is Affiliate Marketing Legit in 2024?
Affiliate marketing is when you promote a company’s product or service for a commission. When people click your link and
Digital marketing
Affiliate Marketing Types: Which One is Best for You?
More than 15% of people who do affiliate marketing earn over $50,000. That’s passive income, which means you make money from
Digital marketing
Keep refining based on performance metrics
Effective CTAs can significantly improve your conversion rates. Clearly define the action you want your audience to take, whether it’s
Digital marketing
The customer-based cycle model
If you visit the marketing and sales departments of a modern office, you’re likely to come across a funnel chart,
Digital marketing
Final thoughts on calculating marketing ROI
Companies with higher gross margins (their COGS are LESS than 50% of sales price) do not need to achieve as
Digital marketing
What are the challenges of return on investment?
When someone asks you, “Is your marketing working?”, what do you think they’re really asking? They’re asking if your marketing
Digital marketing
B2B companies turn to digital marketing in the wake of Coronavirus
Dan Gerstenfeld of Interteam Content Services illustrates how marketing budgets allocated to industry events are now being shifted to online
Digital marketing
Benchmark data: How COVID-19 affects sales and marketing
The economic impact of COVID-19 is undeniable. In the face of lockdowns and shifting consumer behavior, businesses around the world
Digital marketing
Find out if Account-Based Marketing is for you, take the quiz!
We know that starting an Account-Based Marketing strategy can be intimidating, so we have put together this article to help you analyze