Advertising Continue reading below And since then, Google has continued to get smarter and smarter. Today, they use real people to rate websites. Their Quality Guidelines for Search Evaluators, a 145-page document explaining what their human reviewers look for in websites Google subsequently ranks well for, was released in November 2015. The acronyms listed there, EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life), are guidelines for what Google looks for in strong web content and good groundwork for us creators to use. This shift in mindset has been tremendous in creating a better web for all of us. A low quality web has become a high quality web simply because Google has shifted to what works best for its users,real people on mobile or desktop searching quickly to find results giving them the best answers to their problems.
So content creation, from blogs to web pages and videos, should be centered around what your audience.
They needed quick access Luxembourg Phone Number solid information. What was the best pizza place nearby. Or which guide offered the most insightful advice on how to promote their latest blog post? Advertising Continue reading below Algorithmic gaming is not the way to go today. Creating real content that matters. SEO as part of the content creator’s strategy Since Google views content from a user’s perspective today, you can’t go wrong if you follow this one guideline for creating quality content. Write engaging content that will most interest your target readers. Google will also appreciate it . So content creation. From blogs to web pages and videos, should be centered around what your audience wants and needs if you want to do well in the SERPs. And if the usefulness, engagement, and quality factor are really there, Google will appreciate and love it too.
Do Keyword Research The tools are essential if you want to find your best keyword opportunities.
However, optimizing your content with your best keywords, discovering and researching which keywords offer the best opportunities. And publishing well-optimized content is in your best interest. Google certainly appreciates websites that publish content that is easy to read and optimized properly. It saves their crawling time and displays efficiently, ready to rank immediately. Advertising Continue reading below Let’s talk about two key fundamentals that will help you optimize your online content for SEO. Two SEO Practices You Should Use Regularly to Post Rank-Worthy Content Online Here are two key basic SEO skills you should always use to optimize your online content. 1. Do Keyword Research The tools are essential if you want to find your best keyword opportunities.