Learn To Increase Your Visibility With Real Estate Content Marketing [Ebook]

Almost every real estate purchase begins online.

But the journey from browsing to buying is long, difficult, and emotional.

Content is your key to staying at the top of potential clients’ minds as they make decisions.

“With so many interactions starting online, that process of building trust begins before you ever meet or speak to a client. Whether organic search results, email marketing, social media, or other channels, the method of delivery for that trust-building material is content.”

That’s according to Chandal Nolasco da Silva, the author of SEJ’s latest ebook, “A Guide To Content Marketing For Real Estate.”

While it’s vital to refine your content marketing process, keeping up with every channel and keeping fresh content coming is time-consuming.

How do you use content to fuel marketing across all channels and create new touchpoints with audiences in a timely and effective way?

The right content, in the right place, for an audience that you know is the key.

In this ebook, da Silva breaks down important core concepts in real estate content marketing strategies.

Learn how to:

Market Listings To Relevant Places & People

Every customer journey in real estate ends at a location.

The first step to effective content marketing is making sure that your content targets the right audiences. It’s not just about visibility, it’s about getting the most out of your content by making it visible in the right way.

When people are lying on the couch, browsing properties and dreaming about their next home, you want to be in their results.

“A listing can be the connection between a dream List of Real Mobile Phone Numbers and a place,” said SEJ founder Loren Baker. “Chandal teaches us how to understand what people in certain geographic locations are looking for. Good local targeting helps ensure that the content you work so hard on has the greatest effect.

List of Real Mobile Phone Numbers

Demonstrate that you understand the location and people’s needs. That’s how a listing can start to capture dreams.”

This approach is also helpful for attracting institutional investors, as it underscores your understanding of local trends.

You’ll learn how to:

  • Use audience research to create better listings and targeted content.
  • Discover what types of content your audience prefers and how they prefer to interact with you.
  • Refine and improve your content strategy based on the actions you want people to take.

Start learning about the power of location plus audience with this ebook.


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