How convenient would it be to see all your website statistics right within the dashboard of your SEO plugin? After all, you install an SEO plugin and put in the work to generate more organic traffic to your website. So, it’s natural that you want to see how you’re performing.
In Yoast SEO, we don’t integrate with analytics platforms simply because we don’t want to bloat our plugin with managing analytics implementation and data. A bloated SEO plugin may result in a slower backend or less responsive experience when writing and optimizing web pages. Not to mention, in many situations, the data you see in such a dashboard is rather incomplete and limited.
You can view a lot more data and query data faster if you go straight to the tools themselves. And if you want to view analytics data within your site’s admin area, there are many plugins for that. Sitekit, for instance, is the official WordPress plugin from Google. It shows you key metrics and insights from different Google products, including Google Analytics, Search Console, Adsense and even PageSpeed Insights.
Generally speaking, heatmaps are a useful tool to gain insights into the behavior of visitors to your website. You get this Switzerland Phone Number visualization of how visitors interact with website elements in the form of a heatmap. But, we do have a few issues with heatmaps that lead us to not offer one in Yoast SEO.
First, and perhaps most importantly, heatmaps are a resource-intensive feature, both for us to develop and for your website to run. We would need to add a heatmap script to your web pages, and it has to load every time a visitor arrives. That could potentially slow your website down, a consequence that we don’t want at all.
Instead, we could dedicate
Additionally, making this feature work on millions of websites and maintaining it would take away much of our resources. Instead, we could dedicate those resources to developing other features and improving other parts of our products. Lastly, we find that heatmap can produce inconsistent data due to websites being responsive. Since website elements move according to your visitor’s screen size and browser setup, certain types of heatmaps like mouse-tracking maps may give incorrect results when the data is aggregated for visualization.