Chasing Book Artifact Product Analysis Report

With the development of the Internet and the continuous improvement of people’s living standards. People’s reading habits have begun to shift from traditional paper text reading to Internet reading, especially the mobile terminal accounts for a higher proportion, and more and more enterprises and businesses are also Join the mobile reading industry, hoping to occupy a place in this field.

 Industry Analysis

Mobile reading refers to all reading behaviors using mobile terminals such as mobile phones, tablet computers, e-book readers, etc., including browsing Thailand Phone Number web pages through browsers, reading bookstore clients, news clients, newspaper clients, magazine clients, Weibo WeChat articles and listening to audiobooks, etc.

From the start of mobile reading in 2012, to the rise of major merchants today and their investment and listing, we use the PEST analysis model to explore the reasons behind it.

Politics level

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In 2006, the General Administration of Press and Publication. Together with eleven departments including the Central Propaganda Department. Jointly issued the Proposal on Carrying out National Reading Activities. This is a milestone in the process of national government departments advocating national reading. Marking that the Chinese government’s promotion of national reading has entered a stage of normalized development.

In 2012, the 18th National Congress of the Communist Party of China for the first time included “carrying out reading activities for all” into the construction of my country’s socialist cultural power.

At the National Two Sessions in March 2014. Advocating reading for all” was written into the work report of the central government for the first time.


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