Customers are the main asset of any company, because without them there are no sales and without sales there is no income. But each customer is different and in that sense their interaction is also different.
There are frequent customers who are therefore loyal
To our product or service; there are sporadic ones who, depending on the circumstances (discounts, promotions, prices, seasonality, etc.), trust us; and there are new customers who require an even greater effort to get them to try our solution.
At first glance, we see that it takes the company more time and resources to satisfy such diverse customers and, consequently, attracting a new customer can be even 4 times more expensive than keeping an existing one .
Are you getting good results? They can always be better!
As a manager, to sustain a business you also have to generate profits on a consistent basis. And to know if your investment is profitable you must know the status, progress and effectiveness of your objectives, as well as use metrics that evaluate their fulfillment .
In this way, when you measure the profitability of your commercial strategy, you will be evaluating the areas of marketing, sales and customer service. To do this, you must start by asking yourself: How much did the customer cost? Vs. How much money did I sell them? If you need help, you can download guatemala telemarketing our guide to measure your teams’ actions and increase your profitability.
What is CAC and why is it important to calculate it?
Customer Acquisition Cost (CAC) is a fundamental social selling: how to sell on social media? metric for any company, as it indicates business performance in financial terms. Why? Because your company needs to obtain a Return on Investment (ROI) made in marketing and sales campaigns .
Simply put, CAC is the financial investment you must make to get a contact or lead to become a customer . To evaluate it, kuwait data you must add up all your sales and marketing costs (including salaries) during a given period and divide it by the number of customers you acquired in that period.
One loyal customer is worth more than a thousand new customers
Why is it more expensive to acquire new clients? Well, to convert a prospect into a client, efforts must be invested to attract them and build trust until they buy our product or service. Even in sectors such as real estate, industry and education, it can take several months to achieve a closing.